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Press

For media, partnerships, and interview inquiries.

Forged by Grit and Grace is a memorial and caregiver apparel brand operating as a DBA of VaelorinVerse LLC, an Indiana-based independent creative studio. The brand sits within the larger VaelorinVerse transmedia universe — a dark fantasy world where mental health functions as the magic system.

Founder J. Vaelorin (Justin Anderson) is available for interviews on topics including: independent transmedia worldbuilding, brand identity in memorial commerce, mental health representation in genre fiction, trauma-informed storytelling, and the intersection of grief work and creative practice.

Press Contact

Email: threads@vaelorinverse.com
Subject line: Press Inquiry — [Topic]
Response time: Within 24-48 hours

Quick Facts

  • Founded: 2025
  • Founder: Justin Anderson (pen name J. Vaelorin)
  • Operating entity: VaelorinVerse LLC
  • DBA: Forged by Grit and Grace
  • Location: Muncie, Indiana
  • Industry: Memorial and caregiver apparel; print-on-demand
  • Audience: Caretakers, first responders, veterans, grieving families
  • Parent project: VaelorinVerse — dark fantasy transmedia universe

Featured Conversations

  • Myth and Magic with Neil Mach — February 2026
  • What's Goin' On? — April 2026
  • THE MAKING OF ME with Aro Benaiah Kehinde — June 2026
  • The Author's Mind with Shilo Creed — June 2026
  • Pete Vs Anxiety — 2026
  • Doom to Bloom Podcast — 2026

Active Projects

  • The Twelve Tongues — a twelve-voice audio folklore series for Mental Health Awareness Month, May 2026
  • Shadow Sword: The Burning Flame — debut novel, Book I of the Saga of the Veil series
  • The Safe Thread — clinically-scaffolded narrative therapy resource in collaboration with narrative therapist Tiffany Sostar
  • Beyond the Thanks — apparel and storytelling collection honoring veterans and first responders, launching late 2026

Related Coverage

For coverage of the broader VaelorinVerse universe and J. Vaelorin's literary work, visit vaelorinverse.com or contact directly.

Forged by Grit and Grace exists to make invisible weight visible. If you carry a story that aligns with what we do, we'd be honored to talk.